It seems everywhere we turn these days someone is preaching doom, despair and recession. I for one am not taking part in the recession as my business is busier than ever these days.
On a lighter note though, I recieved an email with the following logo images touting "How logos would change in a recession."
Enjoy!
I’m a firm believer in learning by example. Whether positive or negative. That being the case, I love to look at successful logos. Not to steal ideas, but to learn from the strategies and execution of an idea.
Recently, Interbrand, a international brand consultancy specializing in brand services and activities, including: analytics, brand engagement and brand strategy. Last week, they announced the top 100 global brands. I’ll have to admit I was a little surprised at who did and who did not make the list.
Keep in mind these brands were judged not by their Logos but their branding strategies and success overall. However, as a designer, it’s their logo that interests me. One has to think if a company is that successful, chances are, they are doing things right.
I’m gonna share my favorite logos from the list. Learn from them what you can!
You can see who else made the list of the top 100 in the full article from Interbrand here.
Public opinion can often sway the trends in design. As a designer do you let it sway you?
If you’re concerned with keeping on the cusp of modern style, it should. Where do you find inspiration and ideas for the latest design trends? All around you!
Inspiration can be found anyway, but keeping an eye out trends takes active observation.
There are tons of ways to gather ideas, here’s some of my favorites:
1. Any time I take a road trip, those who travel with me are constantly bombarded with the oohs and aahs that come from my seat. Billboards are one of my favorite sources for current trends.
2. Business signs also make a great impact on the design world. What better way to keep an eye on successful logo design then checking out the new businesses going up in your city?
3. When we try out a new restaraunt or see new branding at an old one, I make it a point to grab a business card. I collect these business cards in a 3 ring binder with trading card sleeves. When I need ideas, I look through the binder at the cards I’ve collected.
4. Random searches online. Some of the funnest online searches are for candy companies, and other food resources. Often their sites are fun and engaging, with bright colors.
5. Finally, browsing the book covers at Barnes and Noble, or Borders is a great way to see new and exciting designs that big name authors and large publishing houses.
Wherever you find your inspiration, just be sure to take the time to get the most of it!
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