The envelope is often thought of as the trickiest part of the Identity Package design process. Before doing something "wild and outlandish" be sure that you’ve gotten direction from the postal service and have considered the amount of spacing that is required for your address printer to address the envelopes.

 

If you are including an indicia or using a bulk mail code, be sure you keep artwork away from the areas the psotal printer will need.

 

Check out these examples:

 

 

 

 

 

 

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Hope you find the examples as inspiring and thought-provoking as I do!

 

You have your logo.  Now what?  To complete what is referred to an your identity package you will need a  business card, your envelopes and letterhead.  These 3 elements are often your first “touch” to a client.
 

As a whole, they support your logo & define your “style”. Individually, each piece plays a different role and serves a different purpose.  Putting these three elements together will tell your customers who you are, and what you hope to accomplish with their business.

 

How does it do this? You’re identity packages sets the standard for the branding of your business. Without you are undefined. With it you are recognized, celebrated and can maintain a loyal customer base.

 

I will be dedicating separate posts to each piece: Business Card, Envelopes & Letterhead.