The envelope is often thought of as the trickiest part of the Identity Package design process. Before doing something "wild and outlandish" be sure that you’ve gotten direction from the postal service and have considered the amount of spacing that is required for your address printer to address the envelopes.

 

If you are including an indicia or using a bulk mail code, be sure you keep artwork away from the areas the psotal printer will need.

 

Check out these examples:

 

 

 

 

 

 

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Hope you find the examples as inspiring and thought-provoking as I do!

 

Today at lunch with some colleagues and friends, an interesting question was approached.  Is the new phenomenon in Graphic Design that is known as "vector" artwork (and by this I refer to the swirly, squiggles that are prevalent in today’s print pieces, not the literal meaning of "vector" images.) too feminine?

 

Hmmm… we discussed it and brainstormed a bit. My lunch party was made up of an interesting crowd. A female designer/writer, a male writer, a male web designer and a male systems administrator and then myself (another female designer).  This being the case 2 of the 3 guys said they didn’t consider the vector designs "girly" if done correctly. One was a little less than positive about it.

 

I’ve noticed that the trend has be very popular among some large scale restaruants on menus and promotional pieces. One which immediately comes to mind is the artwork at McAlister’s Deli. Which was where we were today.

 

I recently finished a project that I did with a heavy vector scroll pattern. The piece was entirely done by hand, but the look of it is definitely more on the "dark" side as far as design goes. It’s not got the light/white imagery that is normally associated with such scroll work.

 

See what you think .. . .

 

 

 

 

 

 Well? Is vector swirly images just for girls?  Cast your vote, but be sure to give some good reasoning to back it up!