For a graphic designer faced with the decision of getting things printed, dealing with print houses can seem like a daunting task. There are so many to choose from and tons of things to take into account, when selecting a good one.

What should you look for in a printer?

1. Request Samples. If you’ve never used the company before or seen their work elsewhere, request samples of their printing. This is fairly common and shouldn’t cost you anything. Nearly every day I get sample printing, papers or packaging in the mail from companies that are competing for my business, and you should too!

2. Check the weight. Make sure the printing will be done on a nice weight paper. Not to heavy and not too light for the job. If you are getting business cards printed, you don’t want a lightweight card that will be easily crumpled. Instead, you want a sturdy card stock that will stick with your customer for at least a couple of years.

3. Color matching. Does your printer have a disclaimer on their color matching? If they do, be wary. Printing in color is a tricky process, so be sure your printer will back up their products. If their ink comes out the wrong color, you and your clients should NOT be left holding the bag!

4. Logos. Some printers, especially the cheap ones, give you a cheaper rate if you allow them to print their logo on the backside of your piece. Depending on your client, your job, or your budget, this may or may not be an option for you. But, it should be a question you ask as you are getting quotes and selecting printers!

5. Finishes. Ask whether or not your printed pieces will have an UV coating on them, a gloss or other finish. This addition will drastically change the way your final print turns out, so you need to be ready for anything!

My favorite printer?

I love OvernightPrints.com. They are fast and affordable for excellent quality.

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A remarkable print process has been released. The 75th anniversary of Esquire magazine boasts a printing first: E-ink.

What is this new phenomenon? It’s literally a digital display that is battery powered and snuggled in the front of the magazine cover. The cover, barely heavier stock than a normal cover is not even noticeably different. That is until the image changes in front of your eyes.

A friend was in a local bookstore and saw that flash of the magazine cover. It captured his attention and immediately he thought of me. As soon as he saw it, he knew it was a must have. There were only 2 issues left. After talking to the clerk, he found out that this "flashing" issue, was a limited edition. 1 of 100,000 made out of the more than 700,000 ran in the regularly subscription issues.

How does is work? Honestly, I’ve read the articles and I still have no idea. But I do know that it’s remarkable and chances are this will be the wave of the future. As designers, we are required to get the information and get on board.

In the meantime, I’ll be holding on to my copy of the magazine! And learning what I can about this new technology. To read the full article on the technology of this cover click here.

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You have your logo.  Now what?  To complete what is referred to an your identity package you will need a  business card, your envelopes and letterhead.  These 3 elements are often your first “touch” to a client.
 

As a whole, they support your logo & define your “style”. Individually, each piece plays a different role and serves a different purpose.  Putting these three elements together will tell your customers who you are, and what you hope to accomplish with their business.

How does it do this? You’re identity packages sets the standard for the branding of your business. Without you are undefined. With it you are recognized, celebrated and can maintain a loyal customer base.

I will be dedicating separate posts to each piece: Business Card, Envelopes & Letterhead.
 

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I always have people ask me about using online printers. Well, here’s what I know: There are tons of online printers out there. I’ve checked in with several of them regarding prices etc. 4Over is a big one, as is Vistaprint. I’ve seen some samples of their work. My personal favorite and the one I use most frequently is OvernightPrints.com. I’ve used them for countless projects ranging from letterhead and business cards to postcards and brochures.

I can also speak for their customer service. During the time that I’ve been using them, I suffered a hard drive failure (more details about that in another post). While trying desperately to recover my files, I made a call to Overnight and they sent me copies of every file I had ever sent them. No questions asked, no fees. They were friendly and very helpful and understanding.

The company will definitely keep my business in the future!

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