Alright, so let’s say your new client is an author. And they want you to design . . . .  a bookmark! In an earlier post we touched on designing a bookmark as a promotional piece, but let’s take it a step farther tonight.

In the book industry these days there is REALLY stiff competition. Do you have what it takes to stand out amid the chaos? You better.

Let’s talk a little about what you might want to include on a bookmark for an author:

1. Book Image

2. Book Title

3. Author Name (obvious?)

4. Book Price

5. Book Web site URL

6. Book Synopsis

7. Author Image

8. Author Bio (one-liner)

9. Publisher

10. ISBN Number

11. Tagline or Selling Focus

12. Contact Information for Sales

Wow! That’s a dozen things! Think it’s impossible? Well, it might be if your set on just doing a single-sided bookmark for budget reasons.  However, if that’s the case, look carefully at the elements there and decide what are the most important elements to your client. For instance, on tonight’s bookmark, I’ve opted to simply include the book and social media contact information for the author (uh, that would be me). And, that works, because of the nature of the book. So find your clients niche and go for it!

Smashing Magazine issued a challenge to designers for the new year, and I’m on board! I tried to decide what type of design I’d want to do and could stretch my boundaries as a designer. So in answer to this Challenge, I will be designing and posting a new Bookmark design each day on this blog. The Designs will link to a downloadable PDF that you can feel free to download, print out and share as desired.

Bookmark This!