Posted by admin | Posted in advertising | Posted on 19-06-2009
As a woman I should probably be offended. But as a marketer I can’t help but to see the brilliance behind yet another Volkswagen ad from the 1950s. If you’ve followed this blog at all you probably already know that second only to Seth Godin I think the marketers, writers and designers that were behind the Volkswagen ads from the 1950s and 1960s were some of the most brilliant minds in the industry.
Below I have included the full text from this ad I found on Vintage Ads.com.
Sooner or later, your wife will drive home one of the best reasons for owning a Volkswagen.
Women are soft and gentle, but they hit things.
If your wife hits something in a Volkswagen, it doesn’t hurt you very much.
VW parts are easy to replace. And cheap. A fender comes off without dismantling half the car. A new one goes on with just ten bolts. For $24.95*, plus labor.
And a VW dealer always has the kind of fender you need. Because that’s the one kind he has.
Most other VW parts are interchangeable too. Inside and out. Which means your wife isn’t limited to fender smashing.
She can jab the hood. Graze the door. Or bump the bumper. It may make you furious, but it won’t make you poor.
So when your wife goes window-shopping in a Volkkswagen, don’t worry.
You can conveniently replace anything she uses to stop the car.
Even the brakes.
Awesome, just awesome. I’m going to print that one out! =P
It’s amazing how vastly different the culture was just a few years ago and this ad definitely reflects that. Boy, things certainly have changed.