Posted by admin | Posted in Typography | Posted on 15-03-2009
Recently a design student was perplexed when I requested that she "spice" up her typography. She let me know that one of her instructors did not allow her to add anything to the typography.
She had learned that typography effects were the first sign of an amateur. While I can definitely confirm that I’ve seen some typography tricks that were so poorly applied or so hideous that they were indeed the marks of an amateur designer.
However, in an effort to avoid throwing the baby out with the wash, I think it’s important that young designers are taught the ins and outs of typography effects without the bias of "simplistic style" so that they can appease the client with the greatest amount of design prowess available.
The next few posts we’ll be looking at keys to creating this stunning typography and carefully exploring the effects and techniques available..jpg)
I couldn’t agree with you more. There is a beauty of simplicity and there is a really ugly side to being to simple.
Understanding typography and how to use type is a difficult concept for most young designers. I think we need to start with the basics. Once those skills are mastered then move on. The young designer you talked with may well not be at a point where they still need to focus on the fundamentals.