Every design we create serves a purspose. Is it up to us to determine that purpose? Or does each piece innately have a purpose?

Well, unfortunately I think there is truth in both. Our job is to amplify the innate purpose for each piece. Confused? Don’t stay that way, let’s examine the pieces we create on an everyday basis and the function they should serve.

The Business Card.

Part salesman, part reminder, part secretary. The business card created correctly can accomplish all these tasks in a single stroke. Often the most used piece of identity branding, too often businesses use a cookie cutter design and expect customers to take notice. Does it work? Maybe if your business is Office Depot. But if you’re a designer branding yourself or a client you want to think outside the box to make a business card that will really get the attention it deserves.

I like to think of the business card as a pocket sized billboard. It should scream at the consumer and burn a hole in their pocket!

As the designer it’s up to you to decide which information should be included and HOW it can be included to best represent your client and provide as the Heath brother’s (Author’s of "Made To Stick") would phrase it, "Stick-Ability" in the mind. (You want the customer to remember it!).

Chuck Green lists a Business Card Checklist that you might find useful to help you determine WHICH of the following bits of information is most vital to your client. Remember, you can’t possible include EVERYTHING. So you’ll have to pick and choose:

Business card checklist

Here are some of the many details you might include on your next business card.

PEOPLE
Name of person
(Nickname)
Title
Affiliations
Professional/academic designations

PLACE
Pronunciation of unusual names
Department/division name
Organization street address
Floor/suite/mail stop
Alternate P.O. box address
City/state/state abbreviation
Zip+four/postal code
Country
Home street address

COMMUNICATION
Voice phone/extension number
Toll-free phone number
Mobile phone number
Pager number
Fax phone number
Home phone number
E-mail address
Web site address

DETAILS
Office hours
Time zone
Appointment fill-in
Map/directions

ORIENTATION
Name of organization
Mission statement/business description
Product/service categories
Resource info
Special offer
Invitation
Illustration/photo
Logo
Organizational affiliations
Sponsorships

Once you’ve determined WHAT you’re going to include, try to think about ways to include it that will make a statement!

Have you designed business cards you’re proud of? Email them to me, and I’ll showcase them in an upcoming post with links back to your site!
 

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