Posted by admin | Posted in Graphic Design | Posted on 31-01-2009
Every designer deals with the concepting process differently, some even refer to it differently, often calling it Comps, Sketches or Thumbnails. Regardless, how you refer to it, if you are a designer, you definitely do it.
Concepting is the beginning stage of any design. Most clients expect to see a couple of options or variations before choosing artwork for their piece. How you supply these concepts may differ.
Personally, when I concept I throw together a piece in Photoshop, perserving all layers in case I need to refer to them later. If Stock photos are involved, I’m very careful to leave any photo alterations (Hue, Saturation, etc.) In separate layers so they can easily be dealt with.
How Many? The number of concepts that you will provide for your client should be discussed and clearly defined at the beginning of the process. Then, as you’re working if you get an "extra" idea, you have the opportunity to include that as well. The key to client relations is "under promise and over deliver!"
Let the client feel like their opinion is important (after all they are paying the bill). Make the specified number of revisions and finalize the "best" idea. They will love you for it!
