Posted by admin | Posted in Print Design | Posted on 26-12-2008
Recently, where I work, we went through a major server upgrade, which meant for a large window of time, we were having to save duplicates of our work. One copy would be on the server, another on our hard-drive, etc. If you’re a designer, I’m sure you already know where this is going, with multiple versions, multiple revisions and multiple files, I did the unthinkable. Yep. I sent the wrong file to the printer.
To make matters worse, the printer changed his postcard template and had me make adjustments to match. So I did. With all the confusion on that end, we never received a proof of the final piece, which hopefully, would have meant that myself of the project manager would have see and noticed that the version was incorrect. In all likelyhood, I probably wouldn’t have noticed, since it was my files that I had sent.
The good news is the client was very understanding and we’re getting a reprint done immediately. Other than that the postcards turned out great!
It just all goes to show that DETAILS matter for a designer. Unless we are careful, organized and consistent, we can find ourselves with egg on our face. On the other hand, it happens. As long as we own up to our mistakes, correct the situation as much as possible and never leave the client holding the bag, we’ll be successful.
