Posted by admin | Posted in Graphic Design, Typography | Posted on 21-12-2008
As a designer, chances are you find yourself relying on the staples when it comes to font families: Futura, Helvetica, Gill Sans and Times New Roman for instance. Sometimes these familiar typefaces are a necessity. So how can you "freshen" a design that is based around a boring, common font?

Recently in an article by Stephen Coles in HOW Magazine, the solution was delivered. Coles shared typefaces that could replace and revitalize "common fonts".
I’m gonna take it a step further and provide you links to these fresh fonts so you can download them yourselves and use them the next time you are tempted to reach into your designer’s kit for an overused font family.
Coles said that typefaces are the "clothes that words wear". I love that analogy. The truth of the matter is that no matter what words you have on the page, the way you "clothe" them can make or break the design.
Enough ado, lets look at these Font alternatives:
Alternatives for Futura:
Alternatives for Franklin, News and Trade Gothics:
Alternatives for Gill Sans:
Alternatives for Times New Roman:
As designers there are 2 fonts requests that strike fear in our hearts. The first, "I found this font, Papyrus, can you use that in my logo?" The second, "I want it to look like this: . . . " And then the client holds out their flyer with a LARGE Comic Sans headline. How do we salve our creative consciences and simultaneously please the client!
Alternatives for Papyrus:
Alternatives for Comic Sans:





















