What is a picture worth nowadays? Does it still hold as much value as it once did? If we are talking about online marketing, the answer is yes! Tabloid photos are a different story.

A good photo can make up for thousands of words, and we know from studying Web user’s habits, that if your pages are too wordy, they won’t be read anyway. So save your breath and take photos. 

Photos of what?

Everything. Depending on your market, your needs may be different. To get your product/name or service out there, it’s imperative that you have photos your target audience can easily access. Here are some ideas to get you started:

   

1. Intinerary Photos: Have you spoken at a conference? Attended a Seminar or class? Take a few pictures and document your trip or speaking experience. Not only will these photos help to establish you as an expert, they also show your audience that you are still learning or active in the field. 

  

2. Product Photos: Do you offer a tangible product? Take pictures of it. If the product is something that moves or is "used" take photos of it in action. Make sure the pictures are clear and crisp though. It’s better to have NO photo that one that is sub-quality. A poor photos simply harms your product’s crediblity and makes you look like an amateur. Digital photos are fairly cheap these days and basic photo composition is easy to master, we’ll talk about that a little later. 

   

3. Portfolio Photos: If you are a designer/writer or other professional that requires a portfolio, upload your best work in snapshot form. Be sure to create "sets" to organize your work i.e., logos, Web sites, manuscripts, etc.

   

4. Awards and Trophies: If your business or firm has won awards in it’s field, be sure to post some "humble" photos of those as well. Remember the golden rule, that photos are more believable than type. (In today’s society that is an oxymoron due to the wonders of Photoshop, but nevertheless we have a innate human desire to believe what our eyes tell us).

   

5. Staff Photos: Regardless of your size, I’d suggest uploading some staff photos with a short "bio" of each employee, their talents and specialties. This will also allow your customers to feel a connection with your business.

Bookmark This!