Posted by admin | Posted in Graphic Design | Posted on 24-11-2008
Before starting on your next design project, ask and answer the following questions. As important as the design itself, is the planning that goes behind it.
1. Why? What is the purpose of the design? To sell? To preform? To advertise? Determine the objective. You must know the "why" before you can measure the results of the piece.
2. What is the essential information for the piece? Contact information, product, sales, etc.
3. Who is your intended audience? Male dominanted audience it’s more critical to put the important stuff in the middle of the page. Female audiences are more likely to look everywhere. Male audiences can determine fewer colors than women can. Likewise they have less peripherial vision. Know who your audience is and how to reach them.
4. What is the image of the organization? Your design MUST reflect the branding and dynamics of your company.
5. Who are the competition? Your competition IS not just in YOUR field. Anyone else who is trying to reach your audience is your competition.
6. Do you have the necessary tools for the job? If your dictionary is more than 5 years old, throw it out and get a new one. The dictionary is not about what’s correct, it’s about what’s CURRENT. Likewise, make sure your software, resources and equipment are up to the task.
7. Can you delegate some of the tasks? Find someone to do the jobs you are not good at.
