Posted by admin | Posted in Graphic Design, advertising | Posted on 18-10-2008
Okay, I know this is supposed to be a print design resource, but i think inspiration can come in many forms. I love this advertising campaign that was done by the Washington State Department of Health for their anti-smoking campaign.
Instead of using the typical "stop smoking cold turkey" cliche, they literally show you how to do that. I think the result is truly what Seth Godin refers to as a "Purple Cow" in his book about remarkable marketing.
Midnight Snack from JP Jones on Vimeo.
Dark Alley from JP Jones on Vimeo.
Cocktails outside of the box! from JP Jones on Vimeo.
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