Posted by admin | Posted in Logos | Posted on 25-10-2008
I was recently asked to create an event logo for a Youth Conference that will be occurring in July of 2009. The collateral materials for the event will be limited to postcards, posters, brochures and web/tv spots. With all that in mind I was faced with quite a dilemma.
Knowing that ALL strong logo development that will endure over time should be created in a vector format for scaling purposes, such as Illustrator, I had a decision to make. The direction I was getting from the client seemed to nullify that as an option.
The client was incredibly creative himself and could see what he wanted in his mind. That often makes my job a little more difficult, but I was feeling up to the challenge.
Some of the visual effects he were wanting could not be accomplished in Illustrator. At least not with the time constraints I was facing on the project. Instead, I took the plunge and created the logo in Photoshop. Though it went against everything I stand for the logo turned out pretty sweet, and most importantly the client loved it!
The logo itself will enable me to "knock it out of the park" on the other materials as the event approaches. I can’t wait to get the ball rolling!
really good job ms. jp. looks kind of scary. :0). i remember you working on this in class. it came out very well. funny thing is, it doesn’t look like photoshop. it looks like a water color painting. very nice though however.
This is the logo I saw the other night… I love it. It so edgy and HOT! haha GREAT JOB!
Love the logo! Awesome job!