Posted by admin | Posted in Logos | Posted on 01-10-2008
I’m a firm believer in learning by example. Whether positive or negative. That being the case, I love to look at successful logos. Not to steal ideas, but to learn from the strategies and execution of an idea.
Recently, Interbrand, a international brand consultancy specializing in brand services and activities, including: analytics, brand engagement and brand strategy. Last week, they announced the top 100 global brands. I’ll have to admit I was a little surprised at who did and who did not make the list.
Keep in mind these brands were judged not by their Logos but their branding strategies and success overall. However, as a designer, it’s their logo that interests me. One has to think if a company is that successful, chances are, they are doing things right.
I’m gonna share my favorite logos from the list. Learn from them what you can!
You can see who else made the list of the top 100 in the full article from Interbrand here.
Great article. I am a big fan of the brands you have selected myself. Coke and Apple are two I really enjoy. I have a question however.The brands listed the on the site one’s that have been proven with time changes, political changes and even societal changes. No matter how long, some of these brands have kept the essence of their brand so intact that, like the site reflects, they have become in itself worth millions of dollars. So, my question is how do we as designers initiate such a powerful branding system? I would say it would take lots of money and power, but, after researching the history of many of these great logos and brands, they started out as concepts themselves. Nike and Coke’s logos started off as mere sketches on paper. Im sure neither company dreamed that they would be as universally recognized as they are today. However, we, as designers are taught thousands of design techniques and strategies to make a brand. This seems ironic since many brands we are inspired by today weren’t designed on the same scale of strategy that we design now. Not saying this is true for all brands. But it makes me wonder what the essence of real branding really is and what determines a global brand or not.