Posted by admin | Posted in Color | Posted on 03-08-2008
Grass. Leaves. Weeds. Nature. It’s all aournd us. I’ve heard it was the new "black". It’s also the newest fad. Everyone’s going "green." While the definition of that statement should not have anything to do with the color, firms, companies and small businesses are making subtle and not-so-subtle shifts in their advertising.
Colors are quickly being replaced with shades of green. From the rich and elegant green of the branding for Rolex to the limes of communications companies such as Windstream, green can feel rich or conservative. Loved by environmentalists and revered by those who want to make political statements, the color has recently taken on a very volatile tone.
Green is also heavily associated with Christmas, which lends a positive connotation to the color. The versatility of the color amazes me. A light shade can be mixed with a little black and a little gray for an eyepopping combination. Take a dark shade and add some golds to add class to any design.
Complimentary: Red
What makes green the new black? And is red a complimentary color only because of the association with Christmas? Or is there another reason? Love the color series!
Because green is awesome, and it can be used in so many different ways!
Green will stay in your memory after you see it. Like the green Windstream truck. When I think of the company I can see the exact green of the truck in my mind. Green is cool!