You have your logo. Now what? To complete what is referred to an your identity package you will need a business card, your envelopes and letterhead. These 3 elements are often your first “touch” to a client.
As a whole, they support your logo & define your “style”. Individually, each piece plays a different role and serves a different purpose. Putting these three elements together will tell your customers who you are, and what you hope to accomplish with their business.
How does it do this? You’re identity packages sets the standard for the branding of your business. Without you are undefined. With it you are recognized, celebrated and can maintain a loyal customer base.
I will be dedicating separate posts to each piece: Business Card, Envelopes & Letterhead.
I have seen all kinds of logos and what they look like determines whether I remember them. They go along with the business, look professional, and sometimes humorous. These are the ones I will go back to when looking for a business to use for my personal needs.