Posted by JP | Posted in Logos | Posted on 24-05-2008
identity: What portrays you to the public. A combination of elements. Your logo. Your brand. Your style. Chosen correctly the logo can propel your business to national recognition and become household symbol.
By keeping a few simple ideas in mind as you look through possible logos you will be able to find the “perfect” fit for beginning the branding process. Remember that the logo you choose will be around for a while. Once an identity has been established it should ONLY be updated or refreshed every 5 years or so. This ensures that the public will be familiar with your business and easily recognize it. If a brand is updated too frequently, the result is confusing to your clients. In my next post I’ll talk about the things you should evaluate when creating a logo.
