Stress Relief for Designers

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Posted by admin | Posted in Graphic Design, Leadership | Posted on 20-03-2010

iStock_000009700656XSmallThe past couple of weeks I’ve been having migraines. Now, I’ve always been prone to headaches but recently my stress level has seemed to go through the roof and the resulting cycle is more headaches and I can get less accomplished, equally LESS prodcutivity which causes more stress resulting in more headaches. It’s a vicious cycle. Get it?

Well, because of this, I’ve done some research on stress relief and everyday things you can do to eliminate or expel stress. Yesterday I took a day off work both formally and client side for the most part and spent the day treating myself to recovery. And today, I can honestly say the results have paid off big time! I feel amazing!

So here are some of the things I did  . . .

1. Take a vacation day just FOR YOU. That’s right, try to make minimal plans so that you can simply do what YOU want to do. For me, this was a little difficult, as when I finally decided to do this, I already had scheduled 2 client meetings and an oil change. The oil change I was able to reschedule but I went ahead and kept the meetings, they were with some of my favorite clients anyway.

2. Sleep in and then just lay there. I had no problem with the sleeping in part until my phone starting ringing off the hook and alerting me to new emails and texts. Yeah, unfortunately I actually had to get up. Take my phone to the other end of the house. Even on silent, the phone still vibrates ever so slightly and I realized even that sound of work piling up was NOT going to help me relax. By the time I got up at about 10 I had already received 4 phone calls, 3 client texts and 24 emails.  After I had finally decided there would be no more sleeping, I went back, found my phone and made some calls, chatting with family members and catching up on things that were happening. Snugly under the covers. For me, that in itself was relaxing as I’m normally talking on bluetooth or earbuds while accomplishing other tasks.


3. Take a long bubble bath with aroma therapy and spa supplies. Now, obviously if you’re a guy this is probably not on your list of “relaxing things”. If it is . . . well, don’t tell me . =P  But for me, I took the time to relax, gave myself a pedicure and a facial and treated my hair to a leave in conditioner as I was getting ready to go to lunch with a client and my business partner.

4. Enjoy the sunshine. Yesterday in Tulsa was a beautiful Spring day, at 71 degrees and sunshine I was able to drive my convertible. The sunshine made such a difference on my outlook! Days like that certainly make a difference. If you don’t have a convertible, consider opening your windows, sunroof or just go for a nice long walk out in the sun to get the right chemicals awakened in your brain.

5. Sing at the top of your lungs. This was something that I read during my research last week, but singing at the top of your lungs, whether in the car or in the shower, will actually alleviate stress! Try it . . you’ll be amazed how much better you feel.

6. Wash your car. Did you know that a seemingly simple task, such as washing your car can be very relaxing and rewarding? It can. Not only will you be subconsciously proud of how your car looks afterward when you’re driving, but there is something about “cleaning” that affects our brains. We expect things to be clean and when they are we have peace. Between errands I spent about 45 minutes washing/waxing and vacuuming my car I felt so good

7. Express yourself. As an artist, it had been a really long time since I’ve done any traditional art. So I bought some new small canvases yesterday and spent the evening painting. It was not only therapeutic and relaxing but also used an entirely different skill set for me.

8. Drink hot tea. Yeah, it may seem strange. But if you’re not normally a tea drinker take the time to slow down and enjoy a good herbal tea or something a little stronger like a nice black tea. Yesterday I picked up Chamomile and Earl Gray.

I’m sure the list could go on and on, and we all have things we “do” to get ourselves back on track, but don’t overlook the little things you can do to really set yourself right. Not only will your designs show that you are relaxed, but I’m sure your customer service will improve as well.

More Bookmarks of Letters

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Posted by admin | Posted in Design Everyday | Posted on 20-03-2010

Day68_LetterDDay69_LetterEDay70_LetterFDay71_LetterGDay72_LetterHContinuing the “Letter” series of bookmarks here, I’m going to actually post a BUNCH of them together here. I really LOVE the way these letter bookmarks look all lined out together. Enjoy!

Smashing Magazine issued a challenge to designers for the new year, and I’m on board! I tried to decide what type of design I’d want to do and could stretch my boundaries as a designer. So in answer to this Challenge, I will be designing and posting a new Bookmark design each day on this blog. The Designs will link to a downloadable file that you can feel free to download, print out and share as desired.

Day73_LetterIDay74_LetterJDay75_LetterKDay76_LetterLDay77_LetterMDay78_LetterNDay79_LetterO

Guest Bookmark from Oops! Creative

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Posted by admin | Posted in Design Everyday | Posted on 20-03-2010

OOPSbookmarkToday’s bookmark comes to us from design student Sherman Merchant. Merchant, owner of Oops! Creative and recent 2nd place winner in the In Search of Design Identity competition can be followed on Twitter at @ShermanMerchant.

Smashing Magazine issued a challenge to designers for the new year, and I’m on board! I tried to decide what type of design I’d want to do and could stretch my boundaries as a designer. So in answer to this Challenge, I will be designing and posting a new Bookmark design each day on this blog. The Designs will link to a downloadable file that you can feel free to download, print out and share as desired.

Fell Behind . . . again . . .

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Posted by admin | Posted in Design Everyday | Posted on 15-03-2010

Day64_LetterADay65_LetterBDay66_LetterCLife’s been busy for me lately, between a guest speaking gig, designing and meeting with clients, the last week flew by in a flurry of activity. Not only was I short on time to create anything “extra” but I was also dry for creative ideas. Thanks to my design muse (and former student) I now have an idea to last at elast the next 26 days! Here are the first 3 bookmarks of the “Alpha” series. =P Maybe I’ll do numbers next.

Smashing Magazine issued a challenge to designers for the new year, and I’m on board! I tried to decide what type of design I’d want to do and could stretch my boundaries as a designer. So in answer to this Challenge, I will be designing and posting a new Bookmark design each day on this blog. The Designs will link to a downloadable file that you can feel free to download, print out and share as desired.

Consistent Color

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Posted by admin | Posted in Design Everyday | Posted on 06-03-2010

Day63_PaintSplattersDay63_BrownBlancheDay62_PenInkAgain, here I am uploading 3 bookmarks. You may notice though that they all use the same color palette and yet portray totally different feels and purposes. When a client gives you a color palette to work within, remember that, that only gives you a guideline. You can take the same colors and make drastically different pieces. Happy Designing!

Smashing Magazine issued a challenge to designers for the new year, and I’m on board! I tried to decide what type of design I’d want to do and could stretch my boundaries as a designer. So in answer to this Challenge, I will be designing and posting a new Bookmark design each day on this blog. The Designs will link to a downloadable file that you can feel free to download, print out and share as desired.

Project Organization for Designers

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Posted by admin | Posted in File Backups, Graphic Design | Posted on 06-03-2010

If there is one thing I’ve learned as a designer for nearly 10 years it’s to SAVE everything. a lot of work has been eliminated through the years because I have been able to go back and quickly put my hands on a certain file, font or stock photo that was previously used for a project.

Unfortunately, you probably already know that SAVING EVERYTHING can take a lot of time and space. This week a fellow designer and colleague asked about my file practices. I realized this is an area where we can certainly all learn from each other as we share our methods and increase our effeciency.

So, here’s what I do:

My file structure is first broken down into clients. Sometimes by their names or their company names.Inside those ‘client’ folders, I break each client down by projects.

Such as:

Business Card

Bookmark

CD Covers

Website
Now, within each of those “project” folders, I include folders for all the parts of the projects:

Such as:

Concepts
Stock Photos
Fonts
Final
Revisions

As I mentioned, so many times, this has saved me being able to go back and pull some random part from a project quickly. Depending on the size and scope of the project, sometimes within that structure I’ll also have to break it down into layered files and flattened files, so I may also have a directory for JPEGs, PSD, INDD etc. Just depending on the program used and project specifics.

That’s me and how I handle my files. What about you?

New Bookmarks:

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Posted by admin | Posted in Bookmarks, Design Everyday | Posted on 03-03-2010

Day59_ToastDay60_GlobeMapsDay61_Scrolls

Design Everyday: 2 Days

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Posted by admin | Posted in Design Everyday | Posted on 28-02-2010

Day57_GreenGhostsDay58_CatsSmashing Magazine issued a challenge to designers for the new year, and I’m on board! I tried to decide what type of design I’d want to do and could stretch my boundaries as a designer. So in answer to this Challenge, I will be designing and posting a new Bookmark design each day on this blog. The Designs will link to a downloadable file that you can feel free to download, print out and share as desired.

Basic Newsletter Design

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Posted by admin | Posted in Elements, Trends in Design | Posted on 27-02-2010

previewIf you’ve been asked to create a newsletter for your club, group or business and aren’t sure where to start, look no farther. Today, rather than just “telling” you about the principles I’ve decided to do an in-depth tutorial to help you create a cohesive and concise newsletter design.

In this tutorial we’ll layout a basic newsletter using InDesign, but keep in mind that the same principles of good newsletter design could be used in any program.

Step 1: Set Up Your Document

To get started, first open a new document in InDesign (Apple + N). This basic newsletter will be 1 page front and back so set up your document as shown below:

step01_document_setup

Step 2: Save

I never go farther without saving my document (Apple + Shift + S). Get into the habit of saving early and saving often.

step02_save

Step 3: Create Your Header

Depending on how design-savvy you may already be you may already have an adequate header to place at the top of your newsletter, if so, simply place the file in and skip to step 5, if not, we’ll create your header now.

The amount and types of things you want to include in your newsletter header may vary from what you see here, but we’ll stick to a simple rule of thumb. To create your newsletter header, we want to add your logo and some simple graphics that represent your branding to the top of the page.

If you’re not sure where to place your logo, try right-aligning it to add visual interest. In this example, I’ve simply added a blue background behind the logo to anchor to the newsletter name, volume and issue numbers and date. Next, I created a basic 3 pt white line straight across about 2/3” from the bottom.

step03_create_header

Step 4: Add Your Newsletter Name

Since we created an anchor point for our headline, we can now add our text and the title of our newsletter. Again, to add visual interest try a few different arrangements. If you’re still not sure what to do, remember that simple is probably better in most cases.

step04_add_name

Step 5: Adding Intro Text

With any newsletter you will have a main article or headline story. To create visual interest add this story in full width across both columns of your layout.

Remember, when working in print design you want to use serif fonts as a general rule because it’s easier for the readers to quickly scan and absorb. When working with a multiple column layout also keep in mind that the eye can decipher left justified lines of text quicker than ragged right alignments.  For this example I’ve used Garamond 12pt text with 16 pt leading as shown below:

step05_add_intro_text

Step 6: Format Your Headline

To maintain consistency in your newsletter try to use a headline font that closely matched the fonts in your logo and/or newsletter heading. This will visually give your newsletter a polished feel. Your article headline should be larger than an author by line. I’ve used Brody, 24pt to match the branding of the Web company.

step06_format_headline

Step 7: Add Your First Photo

What good is a newsletter without photos? Add your first one here and be sure to include a text wrap as shown to tighten up your design.  Keep in mind that depending on which direction your audience reads from you will generally want your image to lead the eye into the article. For my audience images on the left will do just that.

step07_add_photo

step07_add_text_wrap

Step 8: Adding an Article Divider

Now that our first article is in place we should add an article divider before switching to our two-column layout. Your horizontal divider can be as simple as a 1 pt line or more complex such as a specific design element.

step08_add_divider

Step 9: Adding Your First Column Article

Repeating steps 5-7 you are now ready to add your first columned article with the following exceptions:

  • Rather than extending the width of the page, you should only fill the first column with this text.
  • Your headlines, bylines and image should be proportionately smaller than those in your main article.

step09_add_first_column

Step 10: Adding Other Column Articles

Repeating step 9 you can now add the rest of your column articles. For a small newsletter I would suggest using the columns as needed on the second page as well as shown here.

step10_other_columns

step10_page_two

Step 11: Adding a Pullout or Significant Fact

By now, those reading your newsletter may be drifting off to sleep. Once more, to provide visual interest we need to add another design element. Adding a pullout or significant fact for your readers that is set apart in larger text and spans the whole width again is a great way to vary your layout without creating chaos. Using the horizontal lines in Step 8 and your headline font, add something of interest to pull your readers back into your newsletter.

step11_add_pullout

Step 12: Adding A Closing Article

The last article in your newsletter can be added to the left column following the same steps listed above. This article should give the reader a feeling of closure or include a teaser about what’s in store for the next issue.

step12_add_closing_article

Step 13: Adding Contact Information

Perhaps the most vital part of the newsletter is the contact information for the organization. I’d recommend including your logo again as pictured here along with any information or special instructions for your readers to get in touch with you.

step13_add_contact_information

Hopefully, the principles applied in this tutorial can help you in your next Newsletter adventure!

City Lights

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Posted by admin | Posted in Design Everyday | Posted on 26-02-2010

Day56_CitySmashing Magazine issued a challenge to designers for the new year, and I’m on board! I tried to decide what type of design I’d want to do and could stretch my boundaries as a designer. So in answer to this Challenge, I will be designing and posting a new Bookmark design each day on this blog. The Designs will link to a downloadable file that you can feel free to download, print out and share as desired.